Tuesday, April 1, 2014

Announcing the Sony CineAlta Discovery Prize
Semaine de la Critique, 2014 Cannes Film Festival

Sony will partner with "La Semaine de la Critique" at the 67th Cannes Film Festival.

"La Semaine de la Critique", a parallel section of the Cannes Film Festival created in 1962, is dedicated to discovering new talent in the film industry by showing first and second feature films from around the world, as well as a short film competition which in the past brought to light people such as François Ozon, Gaspar Noé, Andrea Arnold or James Franco.

 Five awards are given, the two main ones being
 • The Sony CineAlta Discovery Prize: for the best short or medium-length film in competition
 • The Grand Prix Nespresso, for the best feature film in competition

 Sony will donate €4000 to the director of the winning film in the competition.

Remi Bonhomme, Programme manager, La Semaine de la Critique, said:
"La Semaine de la Critique cultivates a dynamic, daring, or even impertinent spirit, which ensures that it stands out and is noticed within the Cannes Festival. We see these same values in Sony and are convinced that the brand will be able to support these young talents in the long term."

Fabien Pisano, Sony's Marketing Director, said, "We are delighted to be part of the adventure of the Cannes Film Festival with La Semaine de la Critique. We want to support young film-makers from the beginning of their journey by putting our greatest innovations at their disposal. It is a real pleasure to see film-makers use new technologies such as the 4K to express their talent and vision."

This year the jury will be chaired by a film-maker and will be made up of four cinema professionals. Since it was set up in 2003, the Discovery Prize has unveiled numerous innovative film makers: Juliana Rojas and Marco Dutra, Jérémy Clapin, Wi Ding Ho, Valery Rosier, the H5 collective, Guillaume Gouix, Damien Manivel and, more recently, Daria Belova

Sony is setting up a competition
Celebrating this new partnership and the first anniversary of the CineAlta F-Series cameras (F5, F55 and F65), Sony offers an opportunity to win a trip to Cannes during the festival and passes for La Semaine de la Critique..

To do so, from April 1, log on to the Sony Professional Europe Facebook page. 

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